Safe Infant Sleep Social Media Toolkit

Social Media Toolkits

Social Media Toolkits provide information on general social media use, include recommendations for creating media content, and demonstrate how to use the DSHS Safe Infant Sleep Campaign resources. This kit references common platforms such as Facebook, Instagram, X (Twitter), YouTube, and LinkedIn.

Guide on How to Use Social Media

DSHS How to Use Social Media PowerPoint (.pptx) 
Cómo Usar Las Redes Sociales- DSHS (español) (.pptx)

(Presentation available in Read Only)

How to use the DSHS Safe Infant Sleep Media Campaign

​DSHS Safe Infant Sleep Media Campaign PowerPoint (.pptx)

Kit De Herramientas Para Redes Sociales De Sueño Infantil Seguro (español) (.pptx)

(Presentation available in Read Only)

The social media calendar template helps with planning of your social media launch. The calendar includes file name, options for recommended captions and hashtags, and a tab with Spanish content. Use the media resources on Instagram, Facebook, X (Twitter), and LinkedIn. 

Social Media Calendar Template

Download the calendar Excel (.xlsx)

You may want to consider the following months when creating your social media posts:

National Breastfeeding Month – August

World Breastfeeding Week – August 1 through 7

Sudden Infant Death Syndrome Awareness Month – October

Sudden Infant Death Syndrome Day – October 15

Video content to include in your social media posts includes best practices for safe infant sleep, safe sleep environment, and ways to reduce SIDS. All files are in .MP4 (Open the ZIP File to extract)

Video 1: Adapted from Safe to Sleep® Campaign

• Safe Sleep for Your Baby
  • 15 second English .MP4 (ZIP File)
  • 30 second English .MP4 (ZIP File)

Video 2: Adapted from Safe to Sleep® Campaign

• Infant Safe Sleep for Grandparents
  • 15 second English and Spanish .MP4 (ZIP File)

Video 3: Adapted from Safe to Sleep® Campaign

• Breastfeeding (animation)
  • 15 second English and Spanish .MP4 (ZIP File)
  • 30 second English and Spanish .MP4 (ZIP File)

YouTube Safe Infant Sleep Video Playlist

Youtube Playlist (English/Spanish)

English (:15 Seconds)

• Safe Infant Sleep: Best Practices
• Safe Sleep for Your Baby
• Feeding and Safe Infant Sleep

Spanish (español) (:15 Seconds)

• Sueño infantil seguro: mejores prácticas
• Alimentación del bebé y sueño infantil seguro