Right from the Start
How Texas Hospitals Can Champion Change in Breastfeeding Outcomes
The short and long-term health benefits breastfeeding offers mothers and babies are clear. Getting off to the right start in the earliest hours and days while in the hospital is critical to successful breastfeeding.
Over 80% of Texas women start breastfeeding their baby after birth but many are unable to meet their personal breastfeeding goals or reach the medical recommendation to feed only breast milk through the first six months of life.
The goal of the Right from the Start (RFTS) Breastfeeding Awareness Campaign is to improve infant health outcomes through improved breastfeeding policy and practices in Texas’ birthing hospitals using the World Health Organization and United Nations Children’s Fund (WHO/UNICEF) Ten Steps to Successful Breastfeeding (Ten Steps) strategy.
Texas Health and Safety Code Chapter 185 recognizes breastfeeding
“must be encouraged in the interests of maternal and child health”
and is committed to supporting partners in health care to help Texas families have better health - right from the start!
Learn more by selecting the toolkits below.
Right from the Start Social Media (Promotional) Content
- Health Care Banners (Zip file)
- Health Care Frames (Zip file)
Previous Right from the Start Campaigns
- 2011, Right from the Start: How Texas Hospitals Can Reduce Obesity Through Breastfeeding Policies
- 2017, Right from the Start: How Texas Hospitals Can Improve Quality Through Breastfeeding Policies
Click below for information on other DSHS infant health and safety initiatives including:
For questions on DSHS infant health and safety (IHS) initiatives, email InfantHealth@dshs.texas.gov. If you work in a birthing hospital and would like to stay updated on infant health and safety topics, including breastfeeding and safe infant sleep, click here to sign up for updates.